Rich Reaches Out confronts racism as a public health crisis through policy reform, direct action, education, and advocacy, prioritizing systemic health inequities, child welfare, prostate cancer, uterine health, and sickle cell disease.

After skin cancer, prostate cancer is the second most common cancer found in men. The prostate is a part of the male reproductive system, which includes the penis, prostate, and testicles. The prostate is located just below the bladder and in front of the rectum. It is about the size of a walnut, surrounds the urethra (the tube that empties urine from the bladder), and produces fluid that makes up a part of semen.

All men are at risk for prostate cancer, but Black men are more likely to get prostate cancer than other men. Black men are more likely to get prostate cancer younger and more than twice as likely to die from prostate cancer than white men. The risk of death and complications from health concerns are increased in historically marginalized communities due to health system disparities; therefore, the efforts of Rich Reaches Out are dedicated to standing in the gap, supporting the most vulnerable, and creating a world that protects and serves all people effectively and efficiently.

Rich Reaches Out utilizes a targeted solution model of call-outs and call-ins because, in addition to external harms targeting Black people, generations of oppression, colonialism, and white socialism have conditioned Black people and other people of color to prioritize survival over their health, thereby enabling and contributing to the perpetuation of harm. Therefore, to move our world toward equity, RRO focuses on deconstructing harmful and abusive systems that do not center holistic human interests or support the well-being of all people while building equitable systems that actively and holistically support all people and directly heal people, socioeconomically and physically–mind, body, and soul.